"What are we selling?"

Matt Hepworth spoke with Property Council of Aust NT Executive Director Ruth Palmer.

The Northern Territory Government has announced a $2 Million spend for marketing the NT.  Ruth Palmer feels that Darwin has struggled to articulate its identity, and how it should be marketed.

Are we....

  • Beaches with Tropical Weather?
  • An Emerging Pan-Asia Captial?
  • Resources and Mining?
  • Arts and Local Culture?
  • Suburbs and Cars?
  • City and People?
  • Or are we a combination of all the above?

Listen to the full chat here: