Emma Watkins is the New Face of Nintendo

August 2, 2023 10:20 am in by
Emma Watkins

Nintendo Australia has today announced that multi-talented Australian children’s entertainer, singer, actress, and dancer, Emma Watkins, is the latest celebrity to appear in a brand campaign for Nintendo Switch.

Now if you know the name but can’t place it, you might know Emma more as “Emma Wiggle” the yellow wiggle she has since given away the trips in the Big Red Car and become “Emma Memma” as she continues to use her passion for movement and body expression and a keen interest in sign language to raise awareness of Australia’s Deaf community.

Emma pursued studying sign language, completing her Diploma of Auslan (Australian Sign Language) and currently studying a Diploma in Interpreting at Deaf Connect and her PhD at Macquarie University in Sydney, focusing on the affective, artistic integrations of sign language, dance and film editing

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In the new campaign, Emma shows how Nintendo Switch plays a role in her busy lifestyle, with games such as Ring Fit Adventure, Animal Crossing: New Horizons, and Pikmin 4 providing opportunities to relax and have fun around her work and touring schedule.

An avid fan of Nintendo Switch, Emma says “It’s been such a thrill to partner with Nintendo Australia for this campaign and show how these games, and Nintendo Switch, form a part of my home routine and help me to relax and unwind by myself and with family. Sharing the fun with my husband and sister has been great too!

The commercials also feature Emma’s sister, Hayley Watkins, and her husband, Oliver Brian, in supporting roles. The first TV commercial, featuring Ring Fit Adventure and Animal Crossing: New Horizons is out now.

In Animal Crossing: New Horizon you escape to a deserted island and create your own paradise.

In the latest release Pikmin 4 you play as small, plantlike creatures with distinct abilities that you can grow, pluck, guide, and overpower enemies with! Use your Pikmin’s miniature might (and a bit of strategy) to explore this mysterious planet in search of your crew—and treasure.

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It’s great that someone like Emma is promoting healthy gaming with a company like Nintendo who are always innovative in creating active ways to enjoy our favourite pass time.


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