A Surprise Announcement Rocks Fashion Lovers
Beloved Australian fashion label Sass & Bide has stunned fans after announcing it will close all stores nationwide, ending a 27-year chapter in fashion. The unexpected decision has sparked widespread reaction, with many calling it the end of an era.
Stores Set to Close Soon
The brand confirmed it will shut all standalone boutiques and department store concessions by the end of January, with its online store expected to close shortly after. For loyal customers, the news has been met with disappointment and a sense of nostalgia.
Not Goodbye Forever
Despite the closures, Sass & Bide has hinted that this is not the final farewell. In a statement shared with its followers, the brand announced plans to step back and rethink its future, promising a reinvention aimed at a new generation of fashion lovers.
From Market Stall to Global Fame
Founded in 1999 by friends Sarah Jane Clarke and Heidi Middleton, Sass & Bide began as a small denim project in London before growing into an internationally recognised label. Over the years, it has been worn by global stars and has become a staple of Australian fashion.
What Happens Next
While details remain a mystery, fans are already speculating about what the next chapter of Sass & Bide might look like and when the brand could return. Shoppers should note that any items purchased in store from Thursday, January 15, are final sale and cannot be returned or exchanged.
