McLaren Racing has announced a significant new partnership with Freshworks (NASDAQ: FRSH), naming the software company as an Official Partner of their Formula 1 team. The collaboration will see Freshworks’ IT service management tool, Freshservice, integrated into McLaren’s operations to optimize efficiency and boost performance both on and off the track.
Freshservice, powered by AI, is designed to streamline IT operations by addressing service requests quickly and seamlessly, even as McLaren’s team travels the globe during a packed F1 season. By reducing complexity and improving workflows, the software enables McLaren’s IT team to focus on minimizing tech-related disruptions, ensuring the team’s efforts are squarely focused on achieving maximum performance on race days.
Freshworks branding will now feature prominently on McLaren’s Formula 1 race cars and team gear, starting this weekend at the Belgian Grand Prix and continuing through the 2025 season and beyond.
Zak Brown, CEO of McLaren Racing, expressed his enthusiasm for the partnership, stating, “Boosting our efficiencies off the track is a key factor in improving our performance on it. With industry-leading partners such as Freshworks, we’re able to do just that, and I’m delighted to welcome them to the team.”
Freshworks CEO Dennis Woodside echoed these sentiments, saying, “We’re proud to partner with McLaren Racing to enhance their IT operations with our intuitive, AI-powered solutions. By eliminating complexity, we’re helping McLaren focus on what they do best, winning on the track.”
As one of the most storied teams in Formula 1 history, McLaren Racing is no stranger to innovation. Founded in 1963 by Bruce McLaren, the team has secured 21 Formula 1 world championships, 198 Grand Prix victories, and additional accolades in iconic races like the Indianapolis 500 and Le Mans 24 Hours. This partnership with Freshworks underscores McLaren’s continued commitment to technological advancement, both in motorsport and beyond.
Fans can catch the debut of the Freshworks branding at Spa-Francorchamps this weekend as McLaren drivers Lando Norris and Oscar Piastri aim to build on the team’s momentum in the second half of the season.
